who is VITTORIA

the designer? ☺

I’m a curious animal, I can’t really refrain from getting into new things. I have worked and freelanced in London agencies for over 12 years as a Designer. I have had the opportunity to work with some of the best directors, copywriters, producers, architects, developers, strategists, etc. of the business and I have a network of talents I collaborate with that I call ‘ The Gang’. For this reason, and the pay gender gap, the females in the design world, and the inequality in the workspace, in 2019 I opened my company S H E / L A B. It went really well for a while but once moved from London via Rome to Fuerteventura I grew into something else. Hence the new name, vittoria x design, just to keep it simple right?

why fuerteventura?

Fuerteventura at Los Molinos
Fuerteventura offroad Cotillo

Living here is therapeutic. Having lived in big cities like Rome, Madrid & London, being close to the water and able to breathe is something I no longer give for granted.

What is atlantic rugs?

It is a project born in the Atlantic Studio in Fuerteventura. I live 500 meters from a stormy ocean where I have created a very equipped space for tufting and being at my screen for hours in a very airy environment. When I am not surfing I spend most of my days there.